Electric scooter concept
A startup Swedish company wanted to explore their own identity in the electric scooter space. We helped them craft three visually distinct design directions, each with a good story to tell and ways to differentiate the brand. We pushed one direction into more refined design and renderings.
Client
Wozom
Date
Dec 2021
Services
Design
Duration
3-4 months
Tags
Framing
We set a monthly meeting cadence over Zoom, aiming to start and finish the project within 3-4 months. At the project kickoff meeting, we started by defining what success looked like for the project. We briefly discussed who our target users were and their needs, but since research was not the focus of this engagement, the discussion moved on to more technical aspects of the work. Design boundaries were set, such as overall dimensions, folding mechanisms, battery sizes and locations, and must-have vs. nice-to-have features.
Inspirations
We unpacked what "Swedish/Scandinavian" design meant by reviewing notable Swedish brands and designers, seeking inspirations either more directly in terms of form, color and materials, or more from a philosophical level.
Together with the clients, we brainstormed and prioritized some design principles as launching pad for concepting. We synthesized the ideas into five mood boards.
Design Refinement
With the directions narrowed down, we focused on refining the blade design. 3D model created in Fusion360, rendered in Keyshot.
Here are some detailed aspects of the design.
Concepting
With the design parameters set, inspirations at hand, we diverged, sketching, into many directions... The sketches coalesced into three distinct concepts:
Design 1
A tasteful scooter with minimal design language and a distinct Scandinavian heritage
Design 2
A scooter that is friendlier and safer for all to ride, designed with love, care, warmth and humanity
Design 3
A futuristic, edgy design, showcasing sharp, clean lines and premium materials
Pretty quickly the team converged on design 3 as their preferred direction to pursue. There were a few elements from design 1 and 2 we wanted to integrate into design 3. We aligned on refinements we'd like to work on and review for the next meeting.